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Olympics provides sports a new fashion and new te cheap jordans for sale mens chnology showcase, in many of the current market is facing sluggish, sports apparel suppliers hoping to wind through the Olympic Games to improve performance. The Soccer World Cup is different, there is no electronic billboards around the Olympic stadium, means that when a worldwide audience at the Olympic Games, the most striking trademark is a sign the players on clothing and shoes. "This makes Nike, Adidas and Puma (Puma) and other brands in the highly anticipated moment firmly occupy the focal point," brand analysis business Repucom Europe, Middle East, Africa and Danny Townsend, president of the South Asian region represents. "And might take a lot of the media forum players sign sponsorship contracts, such as 'trapeze' Bolt o cheap foamposites r heptathlon champion Ennis (Jessica Ennis), will bring huge spread effect," he added. "Our study found that the Beijing Olympic Games, there are around 3.6 billion people watched the Olympic TV coverage, which means a huge influence on the spread of the Olympic Games. This strength of brand exposure, to promote product sales have a strong influence. " From the Jamaican Olympic gold medalist Usain Bolt three German Puma brand spokesperson. "Olympic sports branding may be able to have the largest platform for the Bolt race 100 meters, 200 meters and the relay, the world will gather to look at him," Puma CEO Franz Koch told Reuters FIG. Adidas invested heavily to become an official Olympic sport apparel partner, tens of thousands Cheap air jordans for sale of volunteers and Olympic officials will be wearing clothing with Adidas trefoil logo. Further sports apparel Adidas or British Olympic team's long-term sponsor, the host players including shoulder medal hope Ennis. "We provide 3 million apparel to 5,000 athletes and 84,000 volunteers," Adidas Olympics head Simon Cartwright located in the German town of Herzogenaurach company's headquarters told Reuters reporters. Puma headquarters also located in the town. Adidas expects Olympic Games will increase 100 million pounds in sales in the UK, to help the company replace rival Nike to become the UK's largest sports brand. Cartwright said the situation is similar to the Beijing Olympic Games, when the Olympics helped adidas to become China's largest sports brand market. "Adidas has depressed the accelerator, they stormed to Nike, hoping to get the top spot position in the UK market. Nike is more focused on the 2016 Rio de Janeiro Olympic Games," said a manager of sports sponsorship industry representation. Headquartered in Portland, Oregon, Nike is still the world's largest sports goods market brand, with annual sales of approximately $ 21 billion, $ 17 billion Adidas ranks second. 1948 ?????? estranged brother and start all over again inside the Puma brand, with annual sales of $ 3.8 billion is far behind, ranking third. US Olympic sponsor Nike, he said the Games would lead to the outside world for its products hot. "like a concept car - we will give the world's best athletes with an unprecedented and innovative technology, then by players around the world to provide such technical way to make new technology commercialization," Nike UK Ryan Greenwood, head of public relations said. Adidas compete for 25 projects, compared with players who provided 41 different models of sports shoes. These shoes one thing in common is its weight: sneakers than comparable 2008 Beijing Olympics when 25 percent lighter. "Lighten the weight of 100 grams per shoe, meaning players score will be 1% of the upgrade," Cartwright said. Adidas also created history called it the lightest running shoes, weighs only 99 grams. "This shoe technology too advanced, so we can not mass production," Cartwright said. After the above three brands brought together many smaller sports equipment suppliers, including Russia and China, the rapid rise of the brand. China's Li Ning Company for its founder, Li Ning became the 2008 Beijing Olympic Games main torch caused widespread concern. But faced with Nike and Adidas growing competition in the Chinese market, Li Ning, and other domestic manufacturers are facing shrinking market share. Li Ning month issued a profit warning and suffered heavy losses, the stock fell to the lowest in six and a half points. ANTA Sports also said this year's situation is worrying, because costs are rising, and competition intensified. (Chinese shoes Network - the most authoritative and most professional Footwear News)